Why You Need Matchmaking for Your Events

In the past, business events were all about getting as much information as you can. Since technology solved that problem with the internet and social media, it’s no surprise that the focus of business events shifted towards networking. These days, creating and nurturing quality connections, as well as communicating with the right people, is the name of the game.

Because networking has become a vital aspect in business success, many event planners and organizers leverage event matchmaking, so every attendee can have the opportunity to connect with like-minded individuals.

What Is Event Matchmaking?

Event matchmaking is a method that connects professionals and companies with those who have the same interests, expertise, technologies, goals, or services. It’s an organized and strategic approach to find and connect with potential collaboration partners in an online or onsite function.

Since there are multiple factors to consider when matching individuals or companies with the most relevant events, organizers take advantage of event matchmaking or AI matchmaking services. These tools help ease planning and organization by streamlining the process. They also help attendees plot their agenda, request meetings, and engage before, during, and after the event.

Benefits of Event Matchmaking

Event matchmaking tools offer tons of benefits to event organizers and attendees. Here’s why you need them in your event:

Save Time

Every event organizer knows that planning an event takes a lot of time and effort. Even if you do plan in advance, unforeseen circumstances can come up. This can lead to delays or numerous changes — all of which you need to stay on top of, notwithstanding all the other details pertaining to your event.

With an event matchmaking tool, you can easily get the information you need without having to access different programs. AI matchmaking tools are even more helpful in that they can quickly and effortlessly process attendees’ information to match them with relevant events.

Event matchmaking tools also benefit attendees since they could get straight to business and avoid wasting time figuring out which professionals or companies they should meet.

Increase Productivity

Since event matchmaking tools can save time, that also means you can increase your productivity. Tasks are easier to accomplish, schedules are plotted out quickly, and potential changes or issues can be addressed in a more timely manner. This leaves you with more time to really focus on the finer points of your event, which is to create an atmosphere that fosters mutually beneficial collaborations.

Less Stress

Having all the necessary data for your event in one place isn’t just a huge timesaver — it’s also a huge stress-reliever. One of the biggest challenges an event planner can face is remembering all the details that will make their event a success. Missing one particular item in your planning process can have a domino effect that’s difficult to reverse. With an event matchmaking tool, you’ll have everything you need right at your fingertips.

Similarly, attendees can save themselves the anxiety of pulling someone aside to ask for their contact details since they could request meetings through event matchmaking tools. At the same time, they don’t have to outright reject an interested party since they can do that beforehand using the software.

Increased Length of Brand Awareness

Attendees and organizers aren’t the only ones who can benefit from event matchmaking — brands and sponsors can, too.

Since this tool allows pre-event engagement, brands can already promote their products and services to attendees even before the event is hosted. They’ll also be able to showcase their representatives and get people excited about what they have to offer during the event proper.

Gain Valuable Data

Organizing a successful networking event rarely happens on the first try. It’s a culmination of your experience coupled with a collection of valuable data. Without information from past events, organizers won’t be able to know where changes should be implemented, so they can improve their planning process, satisfaction ratings, and attendee turnout.

By using event matchmaking tools, you can track metrics that are crucial for your event to succeed. This helps you prepare and understand what needs to be done, what needs to be changed, which topics generate the most attendees, and what makes all parties satisfied overall.

Better Quality Meetings

Meeting people over coffee breaks can be fruitful to some degree, but cutting down on small talk can result in more productive, better-quality meetings. Since event matchmaking tools allow attendees to research prior to the event, they’ll be able to pinpoint which professionals or companies share their interests. This leads to more mutually beneficial discussions and connections, giving your event more value than those who lack this organized approach.

Happier Attendees and Exhibitors

When you implement a system that benefits all attendees, they’re more likely to be satisfied with your event and have a higher chance of attending future functions. With a big attendee turnout, exhibitors, sponsors, and hosted buyers are also more likely to come back to your event each year. They might even recommend you to their own network, which can make your event more valuable in the eyes of potential leads. Higher satisfaction ratings can help increase anticipation for future events and even generate the buzz you need to make succeeding ones more rewarding for all parties.

Find the Perfect Match

Event matchmaking tools can be a godsend for event planners, attendees, and exhibitors alike. Taking advantage of these services will help make sure that you’re on the right track to achieving a valuable, exciting, productive event from the first step to the last.