Tradeshows are an incredibly important event for any business — they provide a unique space where participants from various areas of an industry can interact freely, whether they’re customers, distributors, supplies, or manufacturers. Both attendees and exhibitors can look forward to an enriching experience, with one caveat.
You have to know how to effectively plan for your time.
This is especially relevant after the restrictions brought about by the COVID-19 pandemic, but knowing how to manage your time at an event is an essential skill for anyone. So, how do you plan for more productivity?
You probably remember the first time you attended a tradeshow because the atmosphere can be overwhelming. A large convention center with a floor packed with booths and an audience abuzz with energy — it’s exciting. The downside of that excitement is that it’s easy to get caught up in it, and by the time you realize it, you’ve spent an entire day just wandering around. Before you attend your next tradeshow, crack open your notebook and take down these tips on the best ways to plan.
The most crucial part of prior preparation is studying the floor map and planning out what booths you need to visit. After you’ve determined what you’re visiting, you should then plan out a route — you can go from one corner and wind around the aisles, but if you have any scheduled meetings, prioritize those. This is especially important if you’re going to a tradeshow large enough to get lost in.
Aside from the map, you want to make sure you’ve packed your bag properly with essentials like:
Remember that you have a limited time to check everything out, so don’t linger at a booth or in a conversation that you’re not actually interested in doing business with.
Aside from the exhibitions, tradeshows are also an excellent venue for educational seminars or workshops. Ensure that you allot time to check out these sessions because they might just save you from having to learn from your mistakes later on.
Lastly, make time for important meetings — there are some meetings you absolutely have to have, so you need to schedule them effectively.
Everyone in the event sphere can agree, whether they’re attendees, exhibitors, non-profits, associations, or event organizers, that scheduling meetings on the busy floor of a trade show can be difficult. That’s where Conventus from Conference Scheduling Solutions comes in.
Conventus provides powerful technology to connect people at events, whether they’re in-person, virtual, or hybrid. The platform comes with features such as:
Using Conventus makes scheduling meetings with exhibitors a breeze, which means you have more time to dedicate to visiting booths, attending sessions, or even more meetings. It’s the best way to be productive at an in-person event, and it’s the future of event productivity.
Being more productive at an in-person event is crucial for many reasons, but with the world’s current situation, your health and safety are one of the most important. In-person events have become a rarity following the global COVID-19 pandemic, and for good cause — COVID has resulted in millions of deaths worldwide, and it still remains highly contagious among the population.
Setting up a plan before attending an event means that you cut down on the time you spend wandering around aimlessly, thus cutting down on your exposure and the possibility of getting sick. Of course, responsible event organizers or associations should also ensure that appropriate health and safety protocols are in place.
Another reason you should increase your productivity is that you don’t want to waste your time. Tradeshows require at least a day of your time, but they typically last a few days. That’s time you won’t be getting back if you don’t use it effectively, so you want to be sure to maximize it.
Finally, you should keep in mind the costs. For both attendees and exhibitors, tradeshows don’t come cheap. If it’s held far away from where you’re based, you’d have to shell out for transportation and accommodation. Exhibitors in particular will also face a rather costly price tag for their display. You don’t want the benefits you gain from attending to outweigh the costs it took to get there, so make the most of your time at the event.
Your safety, time, and money are precious — that’s why you need to increase your event productivity by planning beforehand and utilizing tools like Conventus from CSS to coordinate meetings. The moment you get home after a tradeshow, reflect on who you met, what you learned, what you need to follow up on, and whether or not you met your goals. If you did, then congratulations — it’s time to look forward to your next event.